Every day, millions of buyers ask AI engines what to buy, what it costs, and which brand to trust. 

The answers don't just come from your website. In fact, 85% of brand mentions in AI search come from third-party sources. Meaning what an LLM says about you is assembled from thousands of pieces of content from across the web that you can’t directly change or control. Even worse is that a lot of what those sources say is out of date or flat out wrong. 

And the problem is, models repeat it with total confidence. When one of the world's largest wearable brands started tracking its AI answers, roughly 11% of the claims AI made about it in the first week were false or inaccurate. And in research analyzing 50,000 AI answers across seven industries, about 47% of the content in those responses was editorialized.

This matters because buyers act on what they read. One survey reports that 47% of buyers have taken a real step based on what an AI tool told them about a brand like avoiding a purchase, switching brands, warning someone off. 

When the answer about you is wrong, the cost is real. You've lost a buyer you technically already showed up in front of.

Introducing Mention Refresh

So we built the fix. It's called Mention Refresh.

Noble already gets your brand into the sources AI cites where you’re missing. Mention Refresh handles what happens down the road: it updates the mentions that are already there, so when your product, positioning or pricing changes, the AI knows. 

You can't do this yourself, and not for lack of trying. The article lives on someone else's website, which means logging in and fixing it was never an option. 

Noble handles it for you.

How it works

No exports, no email threads, no chasing. The process runs in three moves:

1. You set the ground truth. You give Noble your source of truth: current pricing, product details, positioning, the brand guidelines that define how you should be described. This is what "correct" gets measured against.
2. Noble finds the gaps. We identify the third-party pages feeding AI a wrong or outdated picture of you, checked against the truth you set.
3. Noble reaches the publisher and gets it changed. We make contact and make the case, with your correct, current information in hand. We handle the outreach and work with the publisher to get the update live, then confirm it's done.

What you can do with it

Three ways your team benefits from Mention Refresh:

1. Correct an inaccuracy. A retired price, a discontinued feature, a description of the company you used to be. Noble gets the existing mention updated so the article AI reads stops repeating the wrong thing. 
2. Add new information. Launched a product? Sharpened your positioning? Mention Refresh gets that new, accurate detail into a mention that's already being cited, so the source reflects who you are now. 
3. Improve prominence. Where it fits, a refresh can also move your mention higher in the article. A brand named near the top of a roundup carries more weight than one at the bottom. 

Adding new information keeps you fresh, too

That second use case has a bonus most teams didn't even realize. Updating a mention with real new information doesn't just make it accurate, it actually makes the source fresher, which AI typically prefers. 

Ahrefs found AI-cited content runs about 25.7% fresher than what ranks in traditional search, and roughly half of AI citations come from content under 13 weeks old. A genuinely updated mention re-enters that window.

Get started

Mention Refresh runs on the same budget as your net-new mentions, so there's no separate contract to sign. Just tell us the mix you want: net-new mentions, refreshes, or both. A refresh is priced the same as a net-new mention, and we work down from your existing budget. Just upload your brand guidelines and we’ll identify any terms, prices, or descriptions that need updating. 

Because getting mentioned is just one half of the battle. The other is making sure how AI presents you is accurate over the long-term. With Noble, both halves live in one place.

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Interested in adding Mention Refresh to your monthly budget? Book a demo here.