The internet should know your brand exists. We make sure it does.

Search is no longer just links. It’s answers generated by AI. Noble helps brands monitor, manage, and optimize how they’re cited inside large language models so they stay visible where decisions are being made.

TRUSTED BY

VISION

To keep the internet and commerce honest?
That’s Noble.

MISSION

Noble enables businesses and content creators to thrive in the next generation of search by auditing and automating brand mentions in LLM citations.

Our story

AI search is changing how buyers discover products and services. But the sources that power those answers? They're often incomplete, outdated, or missing the brands that actually deserve to be there.



Noble was founded by Rahul Jain and Josh Budman to fix that gap, not by gaming the system, but by building a platform that automates the legitimate work of getting brands placed in the publications and forums that LLMs actually cite.



The manual process takes 20+ steps per mention. Noble reduces it to three. That's not just efficiency - it's what makes brand mentions scalable for the first time.

What We Believe

Clarity over buzzwords

AI is noisy. We keep things simple, practical, and grounded in what actually works.

Data over guesswork

We test prompts, track patterns, measure inclusion rates, and let real data guide decisions.

Impact over trends

We respond to structural shifts in how discovery works and focus on what actually moves the needle.

Meet our cofounders

Rahul Jain

Cofounder & CEO

Josh Budman

Cofounder & CTO

BACKED BY THE BEST INVESTORS

Let’s win AI search

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