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If you're an SEO agency evaluating Noble for yourself or a client, this post covers everything you need to know: how to position it, how the pricing and upsell work, what your clients actually get, and how to show results.
TL;DR: Noble finds the publisher sources that AI tools cite, secures confirmed offers to include your client's brand, and handles all negotiation and placement once an offer is accepted. You set your own margin on top of Noble's price, share results via the Noble dashboard, and deliver a service your clients can see working. Noble does the work, while you own the relationship.
Noble automates the process of getting your clients mentioned in the sources that AI tools like ChatGPT, Perplexity, and Google pull from when generating answers. That means finding the right publishers, reaching out, negotiating, and handling payment and placement — all on your behalf.
As an agency, you're the relationship owner with your client. We're simply a part of the engine running behind it.
A mention is your client's brand placed in an existing article that AI tools cite. Noble secures the offer from the publisher, handles everything to get it placed, and the article publishes with your client's brand in it on a rolling 30–90 day window, depending on the publisher's editorial schedule.
What Noble handles:
Essentially, Noble owns everything that happens between a confirmed offer and the live article, so you're not left chasing a publisher or managing back-and-forth.
Noble's pricing is straightforward: you pay Noble's platform fee, and you set your own price for the client.
The platform fee is tied to each mention's Noble Mention Score, which reflects how often the source is cited by LLMs and how authoritative it is. Most placements land in the mid-range, so the platform fee averages around $200 per mention, though higher-scoring placements cost more.
Here's a concrete example. Say a Plus-tier mention comes through, with a $200 platform fee to you. You might charge your client $300 for that placement, and the $100 difference is yours. It covers the work you're doing: managing the relationship, reviewing offers on your client's behalf, providing strategic context, and handling reporting. Noble doesn't dictate your margin because that's between you and your client.
Publisher fees are separate from Noble's platform fee, and they're the only other variable cost. Some publishers charge a fee (typically $100-300) to include the brand in their content. Noble bills you for that fee once the mention goes live, and you pass the cost on to your client.
You only pay for mentions that go live. Your budget depletes when a mention publishes, not when an offer is made or accepted, so you're never out the money for a placement that doesn't ship. And, you don't have to manage any of that.
One thing to know: once a publisher accepts, the mention is placed automatically, and Noble drafts the copy and shares it for review. You have five business days to review, edit, or approve it before it's finalized. For agencies juggling several clients, that means keeping an eye on your dashboard so each draft gets your input in time.
For a full breakdown of how Noble's pricing works, see our pricing explainer. And if your client wants to understand what to expect month by month after signing, this post covers the full timeline.
Noble invoices your agency directly, not your clients. You'll receive invoices covering publisher costs as your clients' mentions go live, with the platform fee invoiced separately.
For publisher costs, you then pass those on to your client, along with your own margin.
For example, if you have a client named SaaSCo, this is what a sample invoice for publisher fees would look like:
So the flow is:
Nothing is bundled together, so you always know exactly what to bill each client across your book of business.
Start with why it matters. Two-thirds of B2B buyers now rely on AI chatbots as much or more than Google when evaluating vendors. And 90% of higher-intent buyers clicked through to at least one cited source when they encountered AI Overviews during research. Being in the answer isn't just a visibility metric; it drives real traffic from buyers who are already close to a decision.
Noble gets your client into those answers.
Here's the framing that works:
→ Noble identifies the articles that AI tools actually cite when a buyer searches for something in your client's category.
→ Then it secures a confirmed offer to get your client mentioned in those articles and handles everything to make it happen.
→ Your client reviews each offer before anything moves forward.
Our results also speak for themselves. Noble helped one of sales tech's biggest names achieved a 313% increase in share of voice overtaking three direct competitors. A leading fintech client saw a 33% lift in AI visibility across treasury-related prompts. And digital marketing agency Avenue Z grew its AI visibility by 250% on its most competitive prompts, the largest position jump in its category.
Noble's dashboard gives you everything you need to keep your client informed: an AI Search visibility score, a funnel to demonstrate the progress of your active mention campaigns, and offer status of your most recent mentions.
This is what you share with your client to show progress and demonstrate ROI month over month.
You own the client relationship. Noble gives you the data to back it up.
Read our step-by-step process to sign up for Noble as an agency.
Or if you have any more questions, feel free to contact us at team@thatsnoble.com
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