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Noble works differently. By the time you log in for the first time, campaigns are already running. Here's exactly what to expect, from day one through the first few months.
In this post
Once you complete the onboarding process, Noble's platform gets to work.
We begin by identifying the AI search prompts where your brand isn't showing up along with the third-party sources LLMs are already citing to answer those prompts. You also have the option to add a "do not contact" list if you want.
From there, outreach to publishers starts.
We do the work (always with 100% transparency).
You review and approve the copy, and we get your mentions live.
AI search visibility doesn't move overnight, but with our process, here's what you can expect the first few months to look like:
Month 1: Mention gap analysis + outreach to initial publishers
Noble maps out which sources you're missing in for the prompts you care about and begins outreach to the publishers behind the sources LLMs cite in those answers. Don't expect a flood of mentions in your dashboard just yet (though it can happen). This month is foundational: we're building relationships with the right publishers.
Month 2: First mentions start coming together for your review + outreach to new publishers continues
Your first mentions start taking shape in your dashboard. Once a publisher accepts, Noble drafts the copy and shares it with you to review and edit before it's finalized. Publishers work on their own editorial calendars, so mentions typically take 30–90 days to go live. Outreach expands to the next round of publishers in the meantime.
Month 3: Early mentions begin going live as publishers update their content + new mentions arrive + outreach expands
The cadence compounds. Early placements start landing, new mentions keep coming through for review, and you have visibility over the entire process while we do the work.
Month 4+: Repeat
Each month adds more live mentions, more indexed sources, and more prompts where your brand shows up in AI answers.
The honest answer is that meaningful visibility results typically happen between months 2-4 as the first wave of mentions indexes and compounds with the second. That being said, early movement can start sooner.
In Noble's pilot with Avenue Z, an AI SEO agency, they went up 250% on their target prompts and outpaced their key competitors. By month four, Avenue Z climbed to #4 among top tracked competitors. We saw similar results for a leading fintech over the same timeframe.
One thing worth setting expectations on: accepted placements publish on a rolling basis, typically 30–90 days after acceptance. This is normal. Publishers work on their own schedules, and Noble manages that process so you don't have to. Some mentions from the final months of your contract will go live after the term ends, and that's by design.
And because you only pay for mentions that go live, none of that waiting costs you. Unused budget carries forward month to month, any offers still out with publishers when your term ends still count as long as they publish within 90 days, and anything left after that is refunded. So even when placements take time to land, the budget you set goes to work.
The brands that build durable AI search presence treat it like a compounding program, not a one-time push.
Ready to get started? Learn more here.
About Noble: Noble is an AI search platform that automates the outreach, negotiation, and payment required to get your brand mentioned in the sources LLMs cite. The result: you show up in AI-generated answers. Book a demo here.
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