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Delia Rowland
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TL;DR: Between AirOps Offsite and Noble, the cost per mention is similar (~$200 on average). But Noble has documented offsite case studies showing 33%–313% visibility lifts, while AirOps Offsite doesn't have published offsite results yet. The deeper difference: Noble is building a proprietary network of authors and publishers, which is why it delivers a ~95% success rate on securing mentions. AirOps bundles offsite with onsite content optimization and visibility monitoring in one platform.
This post breaks down the key differences between AirOps Offsite (launched February 2026) and Noble's platform. Both help brands get mentioned in the third-party sources that LLMs cite. The differences come down to two things: whether the platform can prove offsite placement actually works, and how it gets placements done.
In this post
This is the most important difference between the two platforms right now.
Noble has published case studies documenting the results of offsite placement, specifically brand mentions secured in third-party sources, and the visibility lift that followed. Here are three examples at different scales:
These results are all from offsite placement: brand mentions secured in third-party sources that LLMs cite. Noble has secured 1,000+ placements for over 250 customers across a wide variety of industries and has more case studies on the way.
AirOps has published strong case studies from their broader platform: Webflow grew AI-attributed signups from 2% to over 10%, Chime tripled AI search citations, and Ramp saw a 28% visibility increase. These are real results.
But they come from AirOps' onsite content optimization capabilities (improving content on brands' own websites), not from Offsite placement specifically. AirOps Offsite launched in February 2026, so published results from offsite placement specifically haven't been documented yet.
If you're investing in offsite placement, you want to know it actually moves the needle before committing. Noble can show you exactly how many mentions were placed, in which sources, and what happened to visibility afterward. That track record doesn't exist yet for AirOps Offsite.
The second difference isn't about features, but about how placements get done.
Noble has built and continues to build a proprietary network of authors and publishers. These are the people who write and manage the articles that LLMs actually cite. These aren't cold contacts scraped from a database, but established relationships that Noble has developed over time with publishers across categories.
This is why we deliver a ~95% success rate on securing brand mentions. When we reach out to a publisher, it's through a relationship that already exists, with terms and processes that have already been worked out. That network keeps growing as LLMs cite new sources. Having those relationships solidified is what makes the difference between a mention that lands and an outreach email that gets ignored.
We also offer multiple paths to get a placement done. Depending on the source and the situation, that could be a paid placement, a reciprocal mention, or publishing through Noble's partner network. You'll always see the offer details and placement type in your dashboard before you approve anything.
AirOps takes a different approach. Their Offsite tools help you identify which publishers matter using an Influence Score, which ranks sources by how often they're cited, how relevant they are, and how authoritative the site is. From there, you either run outreach yourself through AirOps' platform or pay for the managed service where AirOps handles it.
The identification and prioritization tools are useful, but the outreach itself relies on finding contact information and sending emails to publishers your team doesn't have a relationship with. That's a fundamentally different model than having an existing network of publishers who already work with your platform.
Offsite placement isn't actually a technology problem; it's a relationships problem. The publishers behind the most-cited sources get outreach from dozens of brands and agencies every single day. What determines whether your brand gets placed is whether the person making the ask has an existing relationship with the publisher, and whether the process for getting it done is already in place.
This is work that can't be automated away or bolted onto a larger platform as an add-on. It requires people who know the publishers, understand what kind of content they accept, and can pitch the right brand for the right article. Noble keeps humans in the loop at every stage of the publisher relationship for exactly this reason.
Noble is completely hands-off. Your team doesn't run outreach, negotiate with publishers, or manage timelines.
Noble also works alongside your PR agency and SEO program. It's additive and doesn't compete with or replace your existing partners.
AirOps offers two paths:
AirOps is an all-in-one platform, so alongside Offsite you also get visibility monitoring (Insights) and onsite content optimization (Action), with connections to your website platform (Webflow, WordPress, Contentful) and project management tools (Asana, ClickUp, Monday.com). For teams building their AI search stack from scratch, that breadth is useful.
Noble does the work for you through an established publisher network. AirOps gives you the tools to do the work yourself, or offers a higher-tier for a managed service. If your team has the bandwidth and wants hands-on control, AirOps' self-serve path gives you that. If you want placement handled entirely — through relationships that already exist — Noble is built for that.
Noble's pricing is published on their website. The platform fee is tied to each placement's Noble Mention Score, a measure of how often the source is cited by LLMs and how authoritative it is:
Most placements fall in the Plus range, so the average platform fee is around $200 per mention. Publisher fees (typically $100–$300 per placement) are separate and billed only when you approve a specific offer.
Annual plans start at $2,000/month. You only pay when a mention goes live, and any budget you don't use is refunded 90 days after the end of your term.
The managed Offsite service runs approximately $5,000/month on a 12-month commitment, with roughly 25 mentions per month. That puts the annual floor at around $60,000.
On average, the cost per mention is similar. The differences are in total investment and what backs the spend: Noble's annual plans start at $2,000/month, you only pay for mentions that go live, and unused budget is refunded. AirOps' managed service is a flat monthly fee across a 12-month commitment.
Need a visibility monitoring tool to pair with Noble? See our breakdown of the top 10 AI search monitoring tools for 2026.
If you want to understand Noble's platform in three minutes, check out our demo video.
If you want to talk specifics about how Noble fits your team, we're here.
About Noble: Noble is an AI search platform that automates the outreach, negotiation, and payment required to get your brand mentioned in the sources LLMs cite. The result: you show up in AI-generated answers across Google, ChatGPT, Perplexity, etc.
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