TL;DR: Noble can represent your brand using just your website, but a short brand guidelines doc built for Noble makes every mention better. The sharper your doc, the more accurately Noble drafts your copy the first time... which means less review for you, faster mentions going live, and AI visibility that moves sooner. Copy the template below, fill it in, and upload it in Brand Settings.

In this post

• The 5 things that should go in your brand doc
• The mistakes that slow you down
• Where to upload it in Noble
• What to do when your brand changes
• The better your doc, the better Noble works for you

The 5 things that should go in your brand doc

A useful brand doc is ready-to-use copy plus a few hard rules. That's it. The goal is to give Noble everything it needs to represent you accurately when it drafts your placements.

Five things make a doc genuinely useful. Each one below is illustrated with a fictional example brand, BestB2B, a customer onboarding platform, so you can see what good looks like.

1. Blurbs in a few different lengths

A tight listicle needs one sentence. An in-depth roundup or sponsored section needs a full paragraph. If you only give Noble one version of your description, it has to stretch or trim it to fit, and that's where drift creeps in. When you hand over a few lengths, each labeled by where it gets used, there’s no guesswork for us. 

2. One descriptor, locked (and the words to avoid)

This is the highest-leverage line in the whole doc. Pick the exact phrase you want to be known by, and name the words you don't want used. "BestB2B is a customer onboarding platform, not a project management tool." That’s how we can maintain consistency across your brand presence. 

3. A feature list for roundups

Some placements call out specific capabilities. Give Noble a clean, scannable list of your features in your language, so a comparison article describes what you do accurately instead of paraphrasing from a cached version of your site.

4. Boilerplate for bios and "about" sections

Author bios, "about the sponsor" blurbs, and press mentions all need a standard paragraph. Write it once. It also keeps your description identical across every placement that uses it, which is exactly the repetition models pick up on.

5. Usage notes: the small rules that save you review time

These are the details a human would intuit and a drafting process needs spelled out: link your brand name on first mention, approved CTA language, how to handle pricing or guarantees if they come up. 

Put together, here's what that looks like for BestB2B:

You don't have to start from a blank page. Copy our blank brand guidelines template, fill in each field for your own brand, and you'll have a doc Noble can use in about twenty minutes. The format above is modeled on the kind of brand doc that's worked well for real clients in practice.

The mistakes that slow you down

Even with the template in hand, a few patterns trip people up. Most weak brand docs fail in one of three predictable ways:

1. The vague one-liner. "BestB2B helps teams work better." There's nothing specific for Noble to place, so drafts come back generic and you end up rewriting them anyway.
2. The 40-page brand bible. Plenty of rules, but no usable copy. Length isn't the goal, clarity should be. 
3. Inconsistent descriptors. You call yourself a "platform" in one place and a "solution" in another. If both are how you represent the brand, that’s fine, but consistency is usually better. 

Where to upload it in Noble

With the doc written, the last step is getting it into Noble. It lives in Brand Settings, which you'll find on the left hand side of your Noble dashboard. Once you click in, navigate to “Publisher Preferences” and there you’ll see a button to upload your brand guidelines. 

Watch our tutorial here: https://youtu.be/dhrJd8rDDuA

Or follow via the step-by-step screenshots noted below: 

What to do when your brand changes

The right move depends on what's actually changing.

If your messaging shifts, as in new positioning, a revised descriptor, updated pricing, then just update the doc and re-upload. 

If you're launching a genuinely new product, set it up as its own brand in Noble rather than bolting it onto your existing doc. That mirrors how Noble's workspace model is actually built, and it keeps each product's mentions clean and separately tracked.

You can easily create a new brand by pressing the drop down button where the name of your brand is on the top left of your dashboard and clicking “New Brand.”

And if you want to update mentions that are already live on publisher sites, that's what a Mention Refresh is for. Noble goes back to the existing cited content and works with the publisher to update it, so your live placements reflect your current messaging. 

The better your doc, the better Noble works for you

A strong brand doc is the difference between having to make the same changes on each mention and letting us do all of the work for you. You don’t have to worry about approving everything, your mentions go live sooner, and your brand starts showing up in AI answers.

The other critical step? Finding, uploading and culling the right prompts. Check out our blog with everything you need to know about prompts.