Answers to all your Noble questions

Noble is a software company that lets prospects see which of your happy customers they know when evaluating your product. 84% of prospects will reach out to their network for recommendations and half will buy the products their friends use. Noble wants to make it easy for you to channel word of mouth to increase conversions.

You add the Noble banner to their website. Prospects click the banner and see which happy customers they know. Prospects can then reach out via email or LinkedIn DM to the users they know to ask about their experience. Noble tracks the usage, buyer intent data, and conversion rate. 

In order to show prospects which of your customers they know, prospects will enter in their email address. We use that email address to understand the prospect’s demographic information (e.g., work history, education, industry, role, title, etc.). Using a machine learning model, we then recommend users the prospect is most likely to know based on the demographics of each customer provided by the vendor.

Since launching in 2024, Noble has seen the following results: 

• 2% of website visitors clicked on the Noble banner (that CTR is 66x higher than chatbots)
• 80% of prospects saw at least 1 user/customer they know personally5
• 5% of prospects who use Noble converted to pipeline (demos or sign-ups)
• 2x faster conversion for prospects who used Noble

Vendors provide a customer list to Noble. The customer list can either be by (1) email addresses of specific users and decision makers OR (2) the company and titles of users and decision makers. We need a list of customers to show your prospects which users they may know. 

From a legal and privacy perspective, Noble enables both an opt-out and opt-in for existing customers. For the opt-out, Noble will generate an email that you can send to all customers provided on the list to Noble with a link that customers can click to opt-out of Noble. For the opt-in, Noble will first show prospects who they know whose employers are already publicly displayed as customers; in parallel, Noble will send an email from your domain to any other customers who may know the prospect to ask for permission to share their name with the prospect. Only if the customer opts-in will Noble then let the prospect know that another customer has agreed to share their experience with them. 

Before launch, we will execute an NDA, terms of use, and data processing agreement (optional). 

Please email us at support@thatsnoble.com if you have any other questions. 

Over 80% of Noble users find at least one user they know. The more customers you have, the higher likelihood that a prospect will know one of your users. 

That being said, Noble allows you to upload a list of “safety net” references so that if a prospect doesn’t know any customers personally, then they can reach out to the safety net reference to ask about their experience. We’ve also provided a draft email for you to send to the safety net reference so they are aware of Noble and how it works.

Noble can block any competitors who try to use Noble. 

You provide a list of competitors by company name and domain. Any prospect trying to use Noble who works at those companies will be blocked from seeing which users they know. 

If a user tries to enter the login credentials for someone else then Noble will use an IP lookup to confirm the user’s employer. The user will then be prompted to authenticate via LinkedIn (enter their LinkedIn username and password) to verify their identity.

The more prospects that see Noble, the more likely they will be to use Noble and thus create value for you. We recommend adding the Noble banner to every page of your website. The most popular pages are the homepage, pricing page, customer page(s), product page(s), and blog page(s).

You can add a conversion tracker on your thank you pages for booking a demo and signing up for you product. Noble will then track who uses Noble on your website and then reaches the thank you page. You can choose the attribution window.

To get started, all we need is your company logo, colors, and customer/user list.

There are no strict minimum (or maximum) size requirements on the size of the customer list. Having said that, we typically see optimal results (in terms of match rate and speed) with ~500-1000 individuals or 150-300 logos/companies.

In keeping with ISO 27001, we don't share general documentation about our security practices publicly, and we prefer to respond to questionnaires as part of our seller partners' vendor management processes. 

That said, we’re happy to join a call to talk through any specific questions your team may have. Please email us at support@thatsnoble.com with your IT/security questions. 

At a high level:

1. We use AWS as our cloud environment
2. All data is encrypted at rest (AES 256) and in transit (TLS2)
3. Databases are backed up nightly (as encrypted volumes) and we try to adhere to an RTO under 1 hr and an RPO under 24 hours
4. Data is retained for up to 7 years unless deletion is requested by the seller or by the end user (in keeping with GDPR and California Privacy law)
5. A full audit trail of every interaction with the system is maintained in our database and can be provided upon request
6. Our vendor management procedure dictates that we perform security reviews on all vendors classified as medium or high risk to our business operations
7. We perform annual third-party penetration tests 
8. We perform internal audits on a semi-annual basis, and try to cover any potential high risk security patches at roughly that frequency in keeping with our Patch Management Policy