Brands are 6.5x more likely to be cited in AI answers through third-party sources than through their own domains.

That means the sources your brand doesn't own are the ones shaping how AI describes you to your prospects. The question is: do you know which sources those are? And are you mentioned in them?

Scrunch shows you exactly which citation sources are driving AI answers for the prompts you care about. Noble gets your brand placed in them. This partnership connects both.

Understand Your Citation Landscape with Scrunch

Scrunch breaks down AI search visibility at the citation level. Every time the platform collects an AI response, it scans for the full list of URLs cited, identifies which pages contributed to the response, flags whether your brand or competitors appear on those pages, and maps which topics the content relates to.

For every source, whether filtered by domain or individual URL, teams can see:

• Total citations and unique prompt count
• Citation consistency rate
• Brand or competitor mentions on each source
• Brand-relevant topic coverage
• Influence Score, calculated by multiplying unique prompts by the percentage of responses that cited the source

All of this can be sliced by timeframe, prompt type, custom tags, persona, country, topic, platform, funnel stage, and citation owner.

The result is a prioritized map of which sources are most influential for the prompts you care about and whether those sources are working for you or against you.

That's the roadmap. Noble is how you act on it.

Noble Gets You Placed in the Sources That Shape AI Answers

Reaching out to publishers one by one to request brand mentions doesn't scale. It can take dozens of steps and several hours spread over weeks to do this manually for a single mention.

Noble automates the entire process.

Scrunch uses Noble themselves to secure brand mentions across the sources influencing AI answers for their own target topics. It's the same workflow available to every Scrunch customer.

After syncing citation data from Scrunch, Noble handles:

• Negotiation
• Content drafting
• Approvals
• Payment
• Placement
• Reporting

You have final sign-off on every placement. From there, Noble keeps you updated as new brand mentions go live.

No manual research, outreach, or follow-ups. 

Your Citation Strategy, Complete

The sources your brand doesn't control are the ones AI engines rely on most. The teams that can see which sources matter and get placed in them are building an AI search presence their competitors can't easily replicate.

Scrunch delivers the citation intelligence. 

Noble delivers the placements. 

Together, they give marketing teams a complete system from insight to placed brand mention.