It’s no secret your prospects are turning to AI search. According to McKinsey, 50% of consumers now use it for everyday questions and purchasing decisions. To actually show up in the answers, brands need to know which sources are being referenced by answer engines and secure mentions accordingly. If your brand is missing from the sources, it’s also missing from the conversation.

AthenaHQ helps teams understand precisely how they’re appearing in AI searches and suggests specific actions to increase the likelihood of being cited or mentioned by answer engines. Noble solves the challenge of procuring brand mentions, automating outreach, negotiation, and payment.

This partnership combines unparalleled insights and execution necessary to position your brand as a trusted authority—and exponentially expand visibility in answer engines.

Uncover & Expand Your AI Search Presence with AthenaHQ

AthenaHQ tracks how brands appear across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews so you can:

• Analyze sources and citation gaps: Dig into target topics to identify specific domains and content sources AI engines cite most, so you know exactly where your brand needs to appear.
• Track brand mentions and Share of Voice: Monitor where and how your brand is mentioned or missing across every major AI platform. 
• Create and optimize content (AEO): Get prioritized recommendations for content improvements, technical adjustments, and source-level targets in the Content Hub. You can also generate new content to position your brand as the answer.
• Benchmark competitors: See side-by-side visibility comparisons against key competitors across AI engines, including a real-time presence scoreboard and gaps where strategic placements can expand Share of Voice. 
• Multi-Engine, Multi-Format Coverage: Track visibility across all major generative search platforms and formats, including direct AI answers, citations, summaries, and AI Overviews.

Instead of guessing which publications or domains matter, you get a prioritized map of exactly where your brand needs to appear.

Noble Helps Get Your Brand Placed in Sources That Inform AI Answers

Noble automates the outreach, negotiation, and payment required to get your brand mentioned in critical sources cited by AI engines. Teams replace manual outreach with a repeatable system that can handle:

• Prioritizing third party sources based on citation influence
• Publisher outreach and negotiation to secure place
• Payment management
• Placement tracking and reporting

The process scales without requiring your team to manage publisher relationships, chase invoices, or maintain outreach spreadsheets—but you get final approval on every placement. 

"AI answers are assembled from a small set of external sources per topic. If your brand isn't mentioned in those sources, you're invisible in the answer,” said Rahul Jain, CEO of Noble.  “AthenaHQ gives teams the clearest view of which sources matter and where the gaps are. Noble gets brands placed inside those sources. That combination turns AI search from something you monitor into something you directly influence."

For Noble customers, you can sign up for AthenaHQ at a 10% discount for the first year if you don't currently have an AI visibility tool.

A True Partnership 

As a Noble customer, Athena uses our platform themselves to secure brand mentions across the sources that influence AI answers for their own target topics. They recognize the value of our product and believe in the workflow enough to go all in. 

As David Zeledon, Head of Growth at AthenaHQ, puts it:

"AI search is now where buyers go to read, research, and learn before making their next buying decision. The majority of brands have no idea whether they're showing up in those answers or being left out entirely. We built AthenaHQ to change that. Our partnership with Noble closes the gap between insight and impact. We show you the exact sources and topics where your brand needs to appear, and Noble gets you placed there. Together we're giving marketing teams a complete system to turn AI search visibility into a measurable, repeatable growth channel."

Athena delivers the intelligence, Noble procures the placements. Teams leveraging both will be positioned to significantly overshadow their competitors across AI search.