Noble is built to help you increase demand, improve win rates and accelerate your sales cycle. Best practice is to put Noble across your entire website so that no matter where your prospect is in their buying journey, they have the option to see who they know that use your product.
Some of our customers put Noble on high-intent pages like the homepage, product/platform/solutions pages, pricing pages, case studies pages, and high-intent resource pages, while leaving it off of top of funnel pages like blog posts and SEO pages.
On your demo request thank you page. After a prospect signs up for a demo, you can send them to a thank you page, saying “Thanks for your interest in our product. A member of our team will be in touch shortly to schedule your demo. In the meantime, use our partner Noble to see our customers that you already know and ask them about their experience.”
As its own standalone page. You can build your own page to host Noble, providing direct messaging about the experience, then use CTAs across your website in the way you want to, in order to direct prospects to the experience. By doing it this way, you can potentially get more prospects to interact with it by giving them more detail about how Noble works. Since Noble is a new technology, prospects may not be familiar with it and could use a little more information to get them to engage with the experience. Even providing a little video introduction can help.\
Use your own CTA to call the Noble widget. If you want to bring even more attention to the experience, you can use your own CTA (or stripe at the top or bottom of a page) that, when clicked, will then bring up the Noble experience. You could add this anywhere on your site and in any format as you control the CTA. You can enable this using Tag Manager where you can call the Noble script on any page, but tie it to a query string parameter. When your CTA is clicked, it will quickly reload the page with the Noble experience popped up. We can help you enable this if you’re interested.
Send a marketing email specifically promoting Noble. It’s not often that Marketing teams have a new offer for their prospects other than “get a demo”, “download this content” or “start your trial”. Noble is a new and intriguing technology that buyers have not seen before. Marketing teams can use this as a new offer type, and promote it in marketing emails via HubSpot or other MAPs. You can provide a few paragraphs of messaging and a unique subject line to grab people’s attention, then drive them to a page where you have the Noble experience implemented.
Retargeting campaigns. You can run retargeting ads on LinkedIn, Facebook or other ad platforms that drive prospects to the Noble experience. Again, this is a new and interesting offer that will provide a pattern disrupt to your buyers, who aren’t expecting this. The ad could just simply say “Don’t take our word for it, see which of our customers you already know and have a 1-1 conversation with them.”
Deal acceleration campaigns. You can run ads on LinkedIn, Facebook or other ad platforms that target prospects who are in an active deal cycle, driving them to the Noble experience. The ad could say something like “You don’t need our pocket references, you can easily find our customers you already know and have a 1-1 conversation with them.”
Link to Noble from your LinkedIn company page. Instead of using the basic “Visit Website” link for your LinkedIn company page, you can send people to the Noble experience with a link “See our customers you know”.
Build it into an outbound sequence. Just like Marketing, Sales rarely has new offer types they can provide to prospects. SDRs or AEs can build this into an outbound sequence and use it as an offer once they’ve established rapport with a prospect. They can send them directly to the Sales Experience on Noble.
Send a prospect after a demo. A natural next step after a successful demo is for a prospect to talk to a reference customer. Instead of offering your normal pocket reference, that your prospect is expecting (and will devalue), offer to help show them who they already know that uses your product by sending them to the Noble experience.
Offer it as a better alternative to a reference call. At some point lower in the funnel, your prospect will ask for 1 or more reference customers to talk to. Usually this is a formality because they know you’re going to provide your best customers, and possibly even compensate them for the call. Instead, show how confident you are in your product but offering to help show them who they already know who uses your product, and let them initiate a 1-1 conversation with them.
QR code at in-person events. Sales teams can have a QR code at their booth at in-person events that can drive people to the Noble experience.
