How Cognism Amplified Revenue with Noble's Word-of-Mouth Platform

Introduction

Cognism, established in 2015, is a leading B2B sales intelligence platform headquartered in London, UK. Specializing in providing premium company and contact information, Cognism empowers sales and marketing teams to drive predictable pipelines and enhance revenue growth.

Challenge

In the competitive landscape of sales intelligence, Cognism recognized the critical role of authentic customer feedback in influencing purchasing decisions. Traditional methods of facilitating customer referrals and gathering testimonials were often time-consuming and lacked scalability. Liam Bartholomew, VP of Marketing at Cognism, sought an innovative solution to streamline and enhance the referral process, aiming to boost inbound demo requests and accelerate pipeline progression.

Solution

Cognism implemented Noble's platform, integrating it seamlessly into their website, particularly on the case studies page and below the logo wall on the homepage. Prospects enter their email and then Noble will show them which Cognism users/customers they know personally. Propsects can reach out via email or LinkedIn DM to ask the customers they know about their experience with Cognism. The setup was straightforward, all that was needed was a happy customer list and adding the Noble script to their website.

Results

The integration of Noble yielded remarkable outcomes:

• High Engagement: Upon launch, the Noble widget achieved a 15% click-through rate (CTR), a significant metric for website engagement. Over time, the CTR stabilized between 2% to 4%, indicating sustained interest among visitors.
  
  
• Influenced Pipeline and Revenue: Analysis revealed that Noble influenced $5 million in pipeline, with $3 million as active pipeline and $2 million converted into revenue. These figures surpassed expectations for such an easily implemented and cost-effective tool.
  
  
• Customer and Prospect Utilization: Both existing customers and prospects actively used Noble, facilitating connections that not only drove new business but also positively impacted customer renewals.
  
  

Testimonial

*"I would absolutely recommend Noble. It's a great tool with lots of possibilities, enabling us to scale inbound demand, progress deals faster, and automate the referral process, which is often quite laborious."*

— Liam Bartholomew, VP of Marketing at Cognism

Conclusion

By adopting Noble's word-of-mouth platform, Cognism effectively harnessed the power of authentic customer connections, leading to increased engagement, a substantial boost in influenced pipeline and revenue, and enhanced customer relationships. Noble proved to be a low-cost, low-commitment solution that delivered significant value, reinforcing the importance of leveraging personal networks in B2B marketing strategies.